Stephen Cotter

Stephen Cotter Profile Photo

Managing Director, CIE Tours International

Stephen Cotter is managing director of CIE Tours International, the Irish government-owned tour operator that has brought visitors to Ireland since 1932. The company now carries more than 35,000 travelers a year from North America to Ireland, Scotland, Italy, Iceland, and Spain. He was named managing director in February 2024, after serving as interim managing director from October 2023. He oversees operations across the company’s offices in the U.S., Ireland, and the U.K.

Cotter grew up in Dundalk, County Louth, and got his first taste of business as a boy. He bought stock at Belfast auction rooms for his parents’ secondhand furniture shop. After college in Dundalk and a couple of years in Australia, he joined CIE Tours as a management accountant on March 5, 2001. Over 25 years he has served as financial controller, general manager and, from 2016 to 2024, chief operations officer. In those roleshe helped lead a strategic transformation of the business and its expansion beyond Irelandand Britain.

A CIMA-qualified accountant with an Executive MBA from Dublin City University, Cotter served as deputy chairman of the Irish Tourist Industry Confederation (ITIC) in 2015–16. He has made responsible tourism a priority. That includes the CIE Tours Sustainability Action Fund, which supports community projects such as the Burrenbeo Trust’s ReFarm initiative in the Burren.

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Oct. 18, 2026

Sampling the “Secret Sauce” of CIE Tours Success with Managing Director Stephen Cotter

The Today Show spotlighted Irish tourism last week in the U.S., but now it’s Irish Stew’s turn to tell the tale to its global audience through the eyes of Stephen Cotter, managing director of CIE Tours International, a company with over 90 years of history bringing people to experience Ireland and beyond. With cohost John Lee flying solo this time, the episode explores CIE Tours’ unlikely origins in the International Eucharistic Congress of 1932, the dynamics of its Irish Government ownership...