Molly McPherson

Molly McPherson is renowned for transforming chaos into control, a leading crisis communication strategist who provides crisis and reputation management insights across social media and is building a growing Substack community. Molly is best known for her incisive analysis of brand and celebrity actions and ability to foresee and manage public relations crises. Whether delving into innovation in crisis management or guiding teams through social media backlash, Molly’s expertise shines through, making her an indispensable asset to any organization facing a media storm.

With an APR certification and a rich career spanning various high-stakes clients, from corporate to celebrity, Molly has a proven track record of innovative crisis communication. From her pioneering digital media strategies at FEMA to creating early crisis communication web resources for cruise lines during significant events like the 9/11 attacks and the 2002 Norovirus outbreaks, her experience is vast and varied. Molly is the author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Her media commentary has been featured on major network programming such as The Today Show, Good Morning America, NBC News, CNN, NPR, MSNBC, and the CBC. She is also a recognized Adweek Creative Visionary Award winner and a Forbes.com contributor, sharing her leadership and crisis management insights.