Ciara Maxwell

Ciara Maxwell serves as Sales and Marketing Manager at The Landmark Hotel in Carrick-on-Shannon, County Leitrim, where she plays a pivotal role in promoting one of the region's premier hospitality destinations.
In her role, Maxwell oversees all marketing and sales initiatives for the award-winning, family-owned hotel, which celebrated its position as a leading venue in Ireland's Hidden Heartlands. She has been instrumental in navigating the hotel through challenging economic times while maintaining strong occupancy rates and guest satisfaction.

Maxwell is known for her responsive guest relations management, personally addressing customer feedback and maintaining the hotel's reputation for exceptional service. She regularly engages with guests through online platforms, demonstrating a hands-on approach to customer care and brand management.

A passionate advocate for the hospitality industry, she has spoken publicly about career opportunities within the sector, emphasizing that hospitality offers diverse career paths and invaluable life experience. During the COVID-19 pandemic's impact on the industry, she worked to rebuild the sector's reputation while highlighting the unique opportunities to meet people from different hierarchies and nationalities that make hospitality careers rewarding.

Under her marketing leadership, The Landmark Hotel has successfully capitalized on the growing demand for staycations and mini breaks, positioning Leitrim as an attractive destination for domestic and international tourists seeking authentic Irish experiences along the River Shannon.